Project
REFRESH
YOUR
CONSCIENCE
Do you want to know you are making the world a better place while still exploiting its resources? This Parched zine is the perfect product to help you refresh your conscience.
CREW
Carmen Roux - Concept, copy, design, execution
INSIGHT
Water is an essential component in many industries and items, including print. One magazine uses between 28 to 47 litres of fresh water to produce paper, ink, binding and printing. Despite its necessity for the existence of many things, including life, it is still a commodified, greenwashed resource by plastic bottle companies.
CONCEPT
In this critical and satirical approach, the Parched zine is created without water. Using the visual markers of holistic, greenwashed, snake-oil marketing, it sells to you a zine that is “eco-friendly” and “water-conservative” in content, but packaged and sold without accountability for any of the values it promises to give you.