Carmen Roux

Art direction from the in(sight) out

In Short

Welcome to the inside of the bag, where all my insights originate. Take a closer look at the swirling wallpaper and spot some of the things that make up my pool of refrences, from historians to crosswords to the people I surround myself with daily.

Just as Mary Poppins bag produces anything she needs, mine produces what is needed for the brief at hand, no matter the topic. By delving into research, I can lead you through the confusion, pull out niche insights, make unexpected connections and polish them into communicative campaigns.

Reach out if you’re curious to hear more about my latest obsessions and have a chat about upcoming projects.

Born in South Africa, raised in Finland, and studying in Rotterdam, I am ready to tackle ideas as diverse as my background with a particular interest in art direction, research and copywriting.

Currently, I am expanding creatively at Willem de Kooning Academy as an Advertising & Beyond bachelor’s student.

Contact

@carmsiez
carmenz.projects@gmail.com

I while true