Campaign

GO ON
THE
FLIPPIN’ DATE

Sometimes the best mentality to set out on an adventure with is to say “F*** it.” What follows are usually some pretty memorable moments. Our test brief for Samsung’s Galaxy Flip 4 festival activation is all about creating those unforgetable flippin’ moments.

CLIENT

Samsung*

AGENCY

Megawatt*

ROLE

Research

TOGETHER WITH

Gustavs Skenders
Joris Voeten
Luna Vreeburg
Fatih Aslan

INSIGHT

The most memorable festival moments are those of connection and unique, standout experiences. By collaborating with Milkshake — a queer friendly music festival where “love is the main ingredient,” Samsung finds a target audience open-minded to new experiences and eager to connect.

CAMPAIGN

Get f***ed. Get flipped, that is. Enter our pink tent for an unforgettable speed-date that turns you upside down as you get to know each other. Document the experience using the provided Flip 4 and collect your pictures afterwards to immortalize this experience forever.

*MOCK-CAMPAIGN

GO ON THE FLIPPIN’ DATE

INSIGHT

CAMPAIGN

GO ON
THE
FLIPPIN’ DATE