Campaign
WHAT WILL
YOU DO
WITH BIYU?
To to draw people in as a small business in Amsterdam you need a big impact. For the equipment rental agency Bob Is Your Uncle (BIYU) we set out to create a mock-campaign for OOH and social media that would capture the curiosity of young people in Amsterdam.
CLIENT
Bob is Your Uncle*
AGENCY
Born05*
ROLE
Carmen Roux - Copy
TOGETHER WITH
Bianka Bojko - Photography
Gabriel Orell - Pitch
Kunley Silvania - Graphic Design
Mila Toneva - Strategy
INSIGHT
BIYU’s biggest selling point is the diverse range of products they offer, along with low prices. Combining this with our research that found offensive humour increased the dutch consumer’s purchasing intention we created a campaign to make people ask “What is this?”
WHAT
IS THIS?!
CAMPAIGN
Our OOH & online campaign utilised BIYU colours, imaginative copy and strong visuals to place BIYU products in unexpected situations to create intrigue. Our social media challenge #iDoWithBIYU encourages people to try renting from BIYU's diverse selection and post about it online.
*MOCK-CAMPAIGN